Combined Strength For a New Brand

We’ve been talking a lot about becoming stronger and better together. Today, we’re announcing that our three companies – Great-West Life, London Life and Canada Life – will be uniting under one strong brand: the new Canada Life.

Our goal is to make it simple to understand who we are, simple to do business with us and simple for you to deliver the right solution at the right time for your clients. As we simplify our business, we’ll simplify yours. Less paper, more intuitive digital processes and consolidated and modernized systems help reduce your costs.

Freedom 55 Financial will continue to exist as it does today. We’re working on refreshed Freedom 55 Financial messaging to update our story and align it with the new Canada Life brand.

The next step in our journey is to formally amalgamate into one company – The Canada Life Assurance Company. This is a multi-step process that requires board, regulatory and policyholder approvals. We’re working on that and will keep you updated.

Today, nothing changes and each of our companies will continue to operate as they do today.

You and your teams don’t need to do anything. We’ve created a page on our website to introduce the new brand and answer clients’ questions.

You can find more information about the brand journey including Q&As for you, how you can communicate this with your clients and key dates and reminders through this website.

Canada Life

On January 1, 2020, Great-West Life, London Life and Canada Life combined to become one company, under the Canada Life brand. For over 125 years, these three brands have been trusted by Canadians for keeping their promises and helping Canadians reach their full potential, every day. You'll continue to see the Great-West Life, London Life and old Canada Life logos for some time as we transition to the new Canada Life brand.

Whether you have individual insurance policies, investments or retirment savings, your policies won't change. The way you access your policies, information and the srevice you receive won't change.

Manulife Financial

The Manufacturers Life Insurance Company was founded in Canada in 1887. With interests in Canada, U.S., and Asia, the Manulife Financial manages assets of $115 billion. Through an inter-corporate agreement with Freedom 55 Financial they have made available a line of their competitive insurance and retirement products.